The challenge
Suredrop had robust technology and enterprise credentials but lacked a clear digital presence that reflected its value proposition. Internally, the product was still perceived as technical and R&D-led — with no strong brand story, minimal UX validation, and a poorly defined sales funnel. The challenge was to reposition Suredrop as a secure, intuitive, and uniquely Australian-owned solution. We needed to balance technical depth with customer clarity, making complex capabilities feel accessible, trustworthy, and easy to navigate. The platform had to cater to a wide range of use cases — from IT buyers to legal advisors — without overwhelming either group.
Project information
More work
