His work spans UX strategy, interface design, design systems, brand-led digital experiences, and front-end understanding. He is especially interested in design shaped with intent and consideration — connecting user needs with business goals, delivery realities, and clear creative direction.
Adam has contributed to projects for organisations including Lexus, Bupa, Australia Post, Nike, The Brain Cancer Centre, Guardian, and WorkSafe Victoria, with work recognised by Good Design Awards, Awwwards, and Webby Awards.
Work Experience
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Adam’s career spans 20 years across UX, UI, design systems, brand-led digital experiences, and front-end development. He has worked in Sydney, Melbourne, and London across agencies, embedded client teams, government projects, product environments, and eCommerce platforms.
Process Creative
2025-2026
Senior Experience Designer
Oliver Grace
2020-2025
Senior Experience Designer
Freelance
2019-2020
Freelance UX & UI Designer
I.E Digital
2016-2019
Senior Experience Designer
Salsa Digital
2015-2016
UX & UI Designer
Powerfront
2014-2015
Creative Director
2011-2014
Production Designer
My Time Media
2010-2011
UI Designer
2009-2010
Marketing Designer
David Knight Advertising
2008-2009
Creative Artworker & Design
Freelance
2005-2008
Freelance Designer & Developer
EIMCO Environmental
2003-2008
Marketing Designer
Oliver Grace Studios
Melbourne, 2023
Good Design Awards 2023
Winner for Guardian Lifestream
What I Do
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1/4
From discovery workshops and research synthesis through to journeys, prototypes, and design recommendations, Adam helps turn complex problems into clear, practical experience direction.
Discovery workshops
Journey mapping & IA
Prototyping
User testing & Insights
2/4
Adam creates refined, accessible interfaces that balance usability, brand expression, interaction detail, and delivery practicality across websites, platforms, apps, and campaigns.
UI & interaction design
High-fidelity interfaces
Creative direction
Stakeholder presentations
3/4
Adam creates scalable design foundations through UI kits, component libraries, reusable patterns, and practical guidelines that help teams work with greater consistency and clarity.
U.I Kits
Component libraries
Design guidelines
Platform audits
4/4
Adam helps translate brand strategy into digital experiences, visual systems, campaign assets, and interface patterns that feel distinctive, consistent, and fit for purpose.
Brand discovery
Visual identity support
Moodboarding
Brand guidelines
Clients
